Don't be. I live outside of Atlanta, so prices here are much more competitive, as well as the plans that are offered. In Middle GA I was paying more for a 330 (theoretically unadvertised at 450) down / 30 up cable connection than I am now for a FttH with Gigabit in both directions.
If I hadn't gotten the wild hair up somewhere to build a new house here where I did, I might have still had to rely on crappy cable connections that changed drastically depending upon what time of day I was checking. Not to mention plans priced extremely uncompetitively because there *is* not competition.
It does make a huge difference, both in reliability and speeds, no? I'm so happy I decided to build in a neighborhood that already had fiber laid out for the neighborhood to use. That was one thing I didn't even think of when scouting the meighborhood, and I had already made up my mind to build and signed the contract with the builder before I found out - I was thoroughly overjoyed at that happenstance bit of luck there.